You are here: Films Fall 2012 Big Boys Gone Bananas!*
 
 

Big Boys Gone Bananas!*

E-mail Print PDF

SCREENING TUESDAY OCTOBER 23.  (NOTE THE DATE CHANGE)In 2009, Swedish filmmaker Fredrik Gertten released the documentary Bananas!*, exposing the world to the horrible conditions of Nicaraguan plantation workers. Now, he brings us the sequel Big Boys Gone Bananas!*, a film that “irrefutably” exposes DOLE for what it is—a very bad corporate apple—presenting a scathing review of how far a corporation will go to protect its image. Using dirty tricks, financial threats, and media manipulation, it seems that DOLE will stop at nothing to keep audiences from seeing Gertten’s original film. As the company’s PR firm puts it: “It’s easier to cope with a bad conscience than a bad reputation.” What the big yellow bully doesn’t realize is that Gertten has been recording the whole time, and along the way he shifted focus; now it’s about freedom of speech and, specifically, the right for little people to take big bites out JUSTICE of the multinational’s ego. Sweden, 2011, 90min. Directed by Fredrik Gertten

 

Fredrik-Gertten
What is a big corporation capable of in order to protect its brand? Swedish filmmaker Fredrik Gertten's experienced this recently. His previous film BANANAS!* (2009) recounts the lawsuit that 12 Nicaraguan plantation workers brought against the fruit giant Dole Food Company.

The film was selected for competition by the Los Angeles Film Festival. Nothing wrong so far, right? But then Gertten gets a strange message: the festival removes BANANAS!* from competition. Then a scathing article appears in the Los Angeles Business Journal about the film, and Gertten subsequently receives a letter from Dole's attorney threatening him with legal action. What follows is an unparalleled thriller that has Gertten capturing the entire process - from DOLE attacking the producers with a defamation lawsuit, bullying scaretactics, to media-control and PR-spin. This personal film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole's PR company puts it, "It is easier to cope with a bad conscience than a bad reputation". (from the IDFA catalogue)

About this event

Beverly Saunders, editor of Sustainable Coast Magazine will speak about citizen journalism and breaking corporate control of media.

Special Guest:  Stephen Leahy
international environmental writer Stephen Leahy, lead international science and environment correspondent at IPS, whose stories appear in Sustainable Coast magazine, will join the discussion on community journalism and corporate control of the media via Skype.

MORE INFO

Official Website

Dole wants corporations to get away with murder. Literally.

Banana: The Fate of the Fruit That Changed the World by Dan Koeppel.

TRAILER