You are here: Films Fall 2014 Just Eat It.

Just Eat It.

E-mail Print PDF

Dec 1, in Gibsons, Dec 4 in Sechelt.  After discovering that we are throwing away nearly 50% of our food in North America, Rustemeyer and Baldwin decide to stop grocery shopping and to live for six months only on food that would otherwise be thrown away. CA, 2014, 75min. Directed by Grant Baldwin, Produced by Jen Rustemeyer.

 'Just Eat It.' screening in Gibsons Mon Dec 1, and Sechelt Thurs Dec 4 in the Green Film Series


Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiry dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

Film website:


A Q&A with Rustemeyer will follow the screening in Gibsons and both screenings will have a discussion after the film with local information on food waste and composting available from Gibsons Recycling Depot, Salish Soils and the SCRD.


Just Eat It - A food waste story (Official Trailer) from Grant Baldwin on Vimeo.


Just Eat It. screenings are sponsored by The Sunshine Coast Regional District, Gibsons Recycling Depot, and Salish Soils.